Store Opening @Glyfada

After the Grand Opening of the Alûstre Greece flagship store in Mykonos, we also celebrated the opening of the first store in Athens, in Glyfada, together with beauty editors, journalists, celebrities and influencers. Our guests toured the new store and had the opportunity to try Alûstre products in a luxury beauty experience, while at the same time meeting the founder of the brand, Hans Hornemann, and leaving themselves in the magical hands of the famous makeup artist, Freddy Kalobratsos. After the opening of the store, lunch followed on a hotel rooftop with a view of the vast blue of the Athenian Riviera. In the space, an interactive environment was created for the guests with an impressive mirror booth and an art corner where they created their own collage on a specially designed canvas, while the impressive decoration of the tables was made with fruits and flowers, elements inspired by the notes of the new Sensations perfume of Crimson Echoes. The success of the event was captured in the best way through almost 200 posts on Social Media, with guests sharing special moments from the glamorous event!

#thekompanygr #pragency #influencersmanagement #Alustre #pressevent #mediarelations