On the occasion of WORLD BURGER DAY, on May 2016, and in the context of media relations for our client, the Burger Joint restaurants, we proposed and implemented a… tasteful activation.
The plan was simple but also needed skills from experts like the team of the Kompany in order to be effective. What we did? We sent hundreds of burger kits to all the media groups, in order to make sure that everyone would get noticed about International Burger Day and about the launch of The Burger Joint’s brand new “Redneck Jack” Burger.
Everyone involved loved it and caused a media frenzy! After all, burgers are the source of true happiness! As a result every top Athens-based website posted stories and pictures of the new burger and the well loved restaurant, and with the undeniable work of the Kompany Burger Joint’s World Burger Day Activation was a huge success
THE BURGER JOINT