DIGITAL ACTIVATION FOR THE DRIVE THROUGH COVID – 19 TEST CAMPAIGN
Euroclinic Group, with its continuous strive for excellence and its irreproachable know-how that are part of its DNA, was the first to launch and provide the Drive-Through Covid Test service, where all citizens can easily and quickly, at the convenience of their car, take their Covid Test and have the results within a few hours.
The Kompany, in order to communicate and highlight this innovative service, designed and implemented a dedicated, dynamic and interactive activation, based on a strategic digital concept which involved 8 Influencers.
The activation had a strong digital footprint with more than 50 stories on the Influencers owned Social Media accounts demonstrating the simplicity and safety of the service, reaching more than 1.000.000 profiles. In addition, the campaign scored a significant Earned Media Value reaching €45.500.