When “House of Jewels” finally arrived in Greece, with the opening of its first store in Mykonos island in September 2019, the Kompany, an expert in Influencer Marketing & Content Creation & Production came on board with the execution of an eclectic & unique plan.
To support the grand opening and to maximize the buzz, the Kompany orchestrated & executed a media trip for a group of distinguished guests, journalists and influencers, in order to meet “ByBiehl” Founder Charlotte Biehl and “About Vintage” Founders Thomas Gyvelgaard Andersen & Sebastian Skov Regeser.
The main goal was to reveal the stories behind the brands, what inspired the creators and also how they managed to turn their passion into business.
The media trip was a great success as the publicity surrounding the brands flourished and the sales of the store have boomed ever since!
House of Jewels