CONCEPT STORE @ PATRA OPENING EVENT (NOVEMBER 2016)
The Kompany created an unforgettable red carpet opening event, for the opening of the Pandora Concept Store in Patra
We’ve invested in a local media plan, to create broad local publicity and anticipation and ensure massive turnout, with Print Insertions, Radio Spot & References and of course Press Releases.
More than 250 people attended the event, which was an open street party, with live radio show, celebrities and great atmosphere!
We’ve created a celebrity PANDORA team, consisting of 4 beloved tv hostesses and media people
(Stamatina Tsimtsili, Jenny Melita, Ilenia Williams, Evi Fragkaki) and 3 popular fashion bloggers (Annousa Mela, Elena Galifas, Chrisianna Andriopoulou).
We’ve collaborated with local professionals, in order to build local alliances and achieve the best results in terms of publicity and turnout
As a result, we increased brand awareness both in Patras area and nationally, we created buzz and publicity, and we enhanced brand image, as a company that consistently invests in Greece.