The international brand Pandora, one of the biggest players in the jewellery market, carried out an influencers’ digital campaign to promote the brand’s latest collection, which entailed the spirit of the ocean and its meaningfulness to every individual.
The campaign was tactical and lasted 1 month, creating awareness and driving consumers to the e-shop. It was held in collaboration with 7 influencers, highly associated with fashion that created original SoMe content (posts & stories).
All of the campaign elements were posted on the Influencers’ Social Media, motivating the audience with high impact images and personal associations, to discover the new collection and create their own memories with Pandora.
The campaign scored significant metrics with the role of the Influencers playing a crucial part by sharing more than 14 posts and more than 20 stories with their total digital reach exceeding 600.000 profiles.